SERVICES DIGITAL
digital
marketing
Unlike “digital” shops, The Point Group is comprised of not only digital/UX, SEO, and PPC pros, but also experts in business, growth, and integrated marketing communications.
Because we take a holistic approach to growing your business, we look at the big picture and how digital marketing fits into the big picture, both online and offline. Our philosophy blends business acumen, traditional advertising, and digital strategy giving us and you a bigger, more complete picture of your marketing programs.
Our approach to digital marketing is to create a unique ecosystem reaching customers at each stage of their journey, providing your brand ultimate engagement and maximizing every dollar invested. At the end of the day, it’s all about ROI. When you grow, we grow.
work that works
238%
ROI from PPC
42%
Increase in Appointments
$4m
In revenue
15.5m
Impressions in 10 weeks
the digital foundation
When you partner with TPG, we follow a fluid process to understand your brand and your customers. This process allows us to understand what internal resources you have, how to communicate your products or services, the blend of short and long-term strategies, and detail of who you’re targeting.
comprehensive digital services
Each digital strategy is comprised of one or more of the following tactics based on your brand’s unique needs and the stage of your business.
Digital Strategy.
Defining the brand’s KPIs, target audiences, budget allocation, and marketing tactics that will meet or exceed the goals of the brand.
Pay-Per-Click (PPC) Advertising.
This short-term strategy drives immediate results while longer-term tactics, like SEO, take root. PPC is highly measurable and can scale with any budget.
Search Engine Optimization (SEO).
SEO is a long-term strategy with the goal of increasing the quantity and quality of traffic from search engines. This tactic is a blend of on-page elements, technical things like site speed, and backlinking.
Conversion Rate Optimization.
Split test elements of key pages on your website to improve conversion rate and maximize each dollar spent on all advertising campaigns.
CRM & Data Management.
Communicate with your customers and leverage their data to enrich digital marketing programs. Our team can help identify which platform works for your brand and how to set it up to make it work for you.
E-mail & SMS Automation.
Nurture your prospects at any stage of their journey. This program helps scale sales teams, engage prospects, while increasing retention and advocacy..
Analytics & Measurement.
Measure users across marketing channels, content, and how they contribute to KPIs that drive leads or sales.
Social Media Marketing.
Engage with your customers where they spend their time and amplify your message across platforms important to your brand.
B2B Cold Outreach.
Build a sales pipeline, build your professional network, and multiply the efficiency of each salesperson in your team by reaching new customers through e-mail, account-based marketing, and LinkedIn.
Content Marketing.
Deliver engaging copy, video, imagery, and audio focused around topics important to your target audiences.
Web Development.
Your website serves as your virtual front door and the creative assets you create reinforce your brand’s position in the market. We have a vast array of experience creating dynamic, responsive websites for B2B, B2C, and e-commerce on a variety of platforms. To see a few of our web dev case studies, click here.
