Since 1995, The Point Group has grown into one of Southwest’s leading independent marketing communications firms. We are a truly integrated, full-service agency. Our people come from the client side and the agency side. We’re a mix of fresh and seasoned talent, some of us with 30 years of experience in branding, health care, senior lifestyle, real estate, and technology. We always bring a fresh perspective and approach to find creative solutions that make a difference and drive results.
we're storytellers
Brenda Hurtado | President & COO
Statistically speaking, Brenda is a rare bird. Her brain is wired for research and analysis, infographics visibly excite her and her 20+ years of experience in brand positioning and communication implementation—a portion of which was spent shaping EDS’s corporate brand strategy—make her one of the most plugged-in technology-marketing experts you’ll ever meet. In addition to being a brilliant marketing strategist and spearheading the interactive division, Brenda is a savvy sports enthusiast and holds a bachelor’s of science degree from Indiana University.
J Frederick | VP, Executive Creative Director
A veteran writer, award-winning creative director, and 20-year agency owner, J takes a strategic, consultative approach to solving clients’ problems. Whether generating brand awareness, impressions or conversions, he takes pride in creating a unique brand voice for each of our client partners. He has teamed up names like Methodist Health and Mel Renfro, Verizon and Jim Belushi, Northern Tool and Red Dead Redemption, and Whole Foods and Amazon.
Ann Rimkus | Executive Vice President
As our lead strategist and resident profiler, Ann applies the decades she’s spent studying consumer behaviors and media consumption patterns to artfully craft and execute marketing campaigns. Ann loves a puzzle and is second to none in figuring out how to get the right message to the right audience in the right way. She has a deep connection to the hospitality, luxury and real estate sectors, having worked closely with clients such as Marriott International, Wyndham Hotels & Resorts and Cadillac over the course of her career.
Ruth Baron | Senior VP Healthcare Services
Ruth leads our health care services division. She possesses over 25 years of experience delivering a wide range of marketing communications to clients on the provider, payer and technology sides of health care, including Baylor Health Care and Texas Health Resources. While her bachelor’s degree in design and journalism have earned her an honorary art director’s card, it’s her experience as a former business owner and expertise in the health care market that distinguish her leadership.
Leslea Cochran | VP Biz Dev
Leslea possesses 20 years of business development and sales experience, specializing in the oil and gas and mortgages industries. Her concentration throughout her career has included negotiations, partnerships and project management. Leslea works effectively and collaboratively with her team members at The Point Group, in part because of a love of sports and an abundance of team sports participation throughout her childhood. She also grew up on a family farm, where success is dependent on being a team player and always working in sync with others. Leslea’s background is a fabric of experiences and expertise woven thus far throughout her career, which is one of the many reasons she is such an asset at The Point Group.
Sandra Hodgson | VP Public Relations
Sandra brings more than 25 years of marketing and communications experience to The Point Group. She has worked on both the agency side of the table, as well as the corporate side. She has employed brand management, strategic planning, and crisis communications management skills across numerous industries including spirits, technology, and senior living, with the bulk of her experience based in healthcare. Sandra loves to collaborate with team members to bring clients the most comprehensive plan possible to ensure results. Strategic and integrated marketing and PR approaches that cover all angles and facets of the client’s needs are what drive her upon her arrival to the office every day.
Nate Smith | Digital Creative Director
Concerned not just with profit, but purpose; Nate is a W3 and AVA Digital award-winning creative, strategist, and empath with an intense passion for UX/UI design, data, voice over, film, and music. He’s had the honor crafting big brands, but has also found fulfillment alongside the not-so-big; developing fully-integrated data-driven B2B and B2C campaigns that resonate across multiple mediums–resulting in increased consumer engagement. Nate has led digital and creative teams across a myriad of verticals, from entertainment to lifestyle to retail for clients such as Disney, Which Wich, Jack Black, American Heart Association, SportClips, and Walmart.
Donna Lassen | CFO
Our financial engineer and go-to expert when modeling business plans for clients, Donna knows digits like nobody’s business. Her three decades of experience in a range of industries, including manufacturing, technology and health care, translates into our being able to lend clients a valuable perspective as it relates to the financial strength of companies in a variety of stages, be it a start-up, turn-around situation, corporate roll-up or re-positioning.
RESULTS
181%
Increase In Call Volume
ENTERHEALTH ADDICTION RECOVERY
42%
Increase In Appointments
SOUTHWEST SCOLIOSIS INSTITUTE
$4M
In Membership Revenue
AURORA HEALTH & WELLNESS
92%
Pre-sales of New Residences
W DALLAS VICTORY HOTELS
19%
Increase In Surgeries
BAYLOR SCOTT & WHITE HEALTH
30M
Impression Campaign
SOLID MAMMOGRAPHY
641%
Qualified Leads
SOUTHWEST CARE CENTERS
$8.75M
Grand Opening Sales
THE GROVES | A CRESCENT COMMUNITY
10K+
Facebook Fans In 3 Months
NORTERRE
$1.4M
New Move-In Revenue
SAGEWOOD SENIOR LIVING
100M
Unique Views In 1 Month
HILLTOP SECURITIES
32M
Impressions
CHI ST. LUKES HOSPITAL
238%
ROI From PPC Strategy
CARSRELO
