we're storytellers

Since 1995, The Point Group has grown into one of Southwest’s leading independent marketing communications firms. We are a truly integrated, full-service agency. Our people come from the client side and the agency side. We’re a mix of fresh and seasoned talent, some of us with 30 years of experience in branding, health care, senior lifestyle, real estate, and technology. We always bring a fresh perspective and approach to find creative solutions that make a difference and drive results.

Brenda Hurtado | President & COO

Statistically speaking, Brenda is a rare bird. Her brain is wired for research and analysis, infographics visibly excite her and her 20+ years of experience in brand positioning and communication implementation—a portion of which was spent shaping EDS’s corporate brand strategy—make her one of the most plugged-in technology-marketing experts you’ll ever meet. In addition to being a brilliant marketing strategist and spearheading the interactive division, Brenda is a savvy sports enthusiast and holds a bachelor’s of science degree from Indiana University.

J Frederick | VP, Executive Creative Director

A veteran writer, award-winning creative director, and 20-year agency owner, J takes a strategic, consultative approach to solving clients’ problems. Whether generating brand awareness, impressions or conversions, he takes pride in creating a unique brand voice for each of our client partners. He has teamed up names like Methodist Health and Mel Renfro, Verizon and Jim Belushi, Northern Tool and Red Dead Redemption, and Whole Foods and Amazon.

Ruth Baron | Senior VP Healthcare Services

Ruth leads our health care services division. She possesses over 25 years of experience delivering a wide range of marketing communications to clients on the provider, payer and technology sides of health care, including Baylor Health Care and Texas Health Resources. While her bachelor’s degree in design and journalism have earned her an honorary art director’s card, it’s her experience as a former business owner and expertise in the health care market that distinguish her leadership.

Ann Peebles Rimkus | VP Strategy & Media

As our lead strategist and resident profiler, Ann applies the decades she’s spent studying consumer behaviors and media consumption patterns to artfully craft and execute marketing campaigns. Ann loves a puzzle and is second to none in figuring out how to get the right message to the right audience in the right way. She has a deep connection to the hospitality, luxury and real estate sectors, having worked closely with clients such as Marriott International, Wyndham Hotels & Resorts and Cadillac over the course of her career.

Matt Averitt, VP Public Relations

Matt Averitt | VP Public Relations

Matt brings over 20 years of experience in driving public relations strategy and brand-building results for clients ranging from emerging-growth innovators to Fortune 500 industry leaders. With career roots in journalism, his passion for business led him to public relations where he was able to leverage his strengths as a strategic communicator and storyteller to deliver business value. Brands he’s had the honor to work with over the years include HP, Balfour Beatty, Deloitte, SAP, Fluor, GlaxoSmithKline, Caesars Entertainment, Celanese, Bayer, American Lung Association, Flowserve, NEC, Samsung, among others.

Nate Smith | Digital Creative Director

Concerned not just with profit, but purpose; Nate is a W3 and AVA Digital award-winning creative, strategist, and empath with an intense passion for UX/UI design, data, voice over, film, and music. He’s had the honor crafting big brands, but has also found fulfillment alongside the not-so-big; developing fully-integrated data-driven B2B and B2C campaigns that resonate across multiple mediums–resulting in increased consumer engagement. Nate has led digital and creative teams across a myriad of verticals, from entertainment to lifestyle to retail for clients such as Disney, Which Wich, Jack Black, American Heart Association, SportClips, and Walmart.

Donna Lassen | CFO

Our financial engineer and go-to expert when modeling business plans for clients, Donna knows digits like nobody’s business. Her three decades of experience in a range of industries, including manufacturing, technology and health care, translates into our being able to lend clients a valuable perspective as it relates to the financial strength of companies in a variety of stages, be it a start-up, turn-around situation, corporate roll-up or re-positioning.


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