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Senior Lifestyle


how we’re different

Our 25+ years of senior living experience comes from seasoned industry experts. A signature blend of healthcare, hospitality, real estate, and technology experience disrupts the traditional, templated approach to senior living marketing from all angles.


our approach

Our 360° integrated approach blends PR, advertising, content integration and digital marketing to create customer engagement experiences that deliver results. Whether we work on a focused strategic initiative or play a larger role in multiple platforms, we pride ourselves on becoming an integral part of your marketing team.

great clients

great work

We know the senior mindset and understand the adult child influence. Our diversity of experience in senior health care, residential communities, and senior product marketing brings a more well-rounded perspective to driving marketplace awareness, generating leads, and bringing them to conversion.


how we helped our senior lifestyle partners with growth

With our extensive expertise in the space, we’ve been able to drive stellar results for our senior lifestyle partners on a number of occasions. Check out some case studies below showing our approach and how we did it.

points of emphasis


Sage Wood Senior Living


New Move-In Revenue

The Stayton at Museum Way


Increase In New Resident Leads

The Cardinal Senior Living


Deposits On Waiting List


let our clients tell it

“When we hired The Point Group, we had 30 days to break ground and launch the Norterre brand. The Point Group had our microsite up, our event collateral done, and hosted our first event with 215 attendees. I’m continually amazed at how they integrate all disciplines and drive the process to make it easier for me to focus on other areas that need my immediate attention.”

Ann HartsCMO, Norterre

“One of the most impressive aspects of working with The Point Group is their proactive nature. Their ability to sift through research and develop fully integrated, custom-made marketing plans is what truly makes them stand out. We needed a firm that would think and act outside the box and maintain brand integrity across all ages of consumers and all types of media. TPG delivered that and more.”


“I really appreciate how the top management team stays involved in our account. We benefit from their expertise and experience. And, it’s nice to have their strategic insights.”

Jason McLaughlinCRO, Kisco Senior Living


let’s connect

Thanks for dropping by! We’re always at the ready to connect with you to find out how we can help you take your business initiatives to the next level. Just fill out the form and someone from our team will be back with you in no time.


we build brands, we build businesses