83% of Americans ages 12 and older listen to radio in some fashion every week, ranking it to have the widest audience in the world today according to Pew Research. Radio has evolved significantly over the years and has emerged as one of the strongest streaming platforms available today. The way consumers are listening to radio without geo-targeted limits has changed the way advertisers can connect with their audience.
Constantly evolving content integrates with tangible measurement of effectiveness, revolutionizing radio into a viable advertising solution to launch products, drive traffic, and increase brand recognition.
Tune in as we bring insights and trends about Radio from our own Ann Rimkus, Executive Vice President, Media at The Point Group interviewing Cortney Matern, Vice President Sales – Katz Radio Group.
Watch this short video overview, listen to the full discussion and contact us to talk about how we can scale your media for maximum impact.