CASE STUDIES
The Carnegie

The Carnegie

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StaffDNA

StaffDNA

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Enterhealth

Enterhealth

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The W Hotel

The W Hotel

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The Fitzgerald

The Fitzgerald

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Original 300

Original 300

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EarthX

EarthX

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WHAT WE DO

FROM THE
How to Build a One-Page Marketing Plan That Survives a Budget CutMarketing

How to Build a One-Page Marketing Plan That Survives a Budget Cut

By Heather Julian and Ann Rimkus, The Point Group It’s a perennial issue: marketing leaders…
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When to Switch Marketing Agencies: Lessons Learned From a CMOMarketing

When to Switch Marketing Agencies: Lessons Learned From a CMO

I used to be a client. Back when I led marketing on the client side,…
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Media Planning: The Mistake That Causes Good Campaigns to FailMarketingMedia

Media Planning: The Mistake That Causes Good Campaigns to Fail

Marketers today have more data, more channels, and more pressure to prove performance than ever…
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Marketing Measurement & the Metrics That Actually MatterAnalyticsDigitalMarketing

Marketing Measurement & the Metrics That Actually Matter

When vanity marketing metrics meet real results In many organizations, the ultimate test of marketing…
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Point Welcomes Jim Terry as EVP, Director of Client ExperiencePress

Point Welcomes Jim Terry as EVP, Director of Client Experience

Driving Stronger Results & Relationships Point is strengthening its leadership team with the addition of…
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In-House Marketing vs. Agency Is the Wrong QuestionMarketingPublic Relations

In-House Marketing vs. Agency Is the Wrong Question

The debate over in-house marketing vs. agency support usually begins with a forced choice. Should…
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