We build brands. We build businesses.


we think different,
because we're built different

If marketing isn’t fueling your growth, then it’s just not doing its job. We’ve been in your shoes. The Point Group is a marketing communications company built by business owners, marketing leaders, media and press pros, thinkers and doers who bring diverse experiences from the client side, agency side, from small startups to big brands with big plans. We can help you see your business with new eyes and find new ways to find new customers.

we're truly integrated
and get sh*t done

Proactive problem solvers. Whether predicting or leading consumer behavior, launching a new product or repositioning your brand, our approach is always rooted in solving your challenges, looking for new opportunities and moving your business forward. This is your Turning Point. Now more than ever, you need a marketing partner who understands how to help you manage through change.

Our Services
  • Integrated Marketing
  • Strategy
  • Branding
  • Creative
  • Media
  • Public Relations
  • Digital
  • Interactive
  • Social

great clients,
great work

From healthcare to technology, we’ve helped brands large and small get customers to come see them, and in many cases, stay with them.


we create work that works

It’s a new day. Business as usual is no longer business as usual. To not only survive but thrive, you need a group of thinkers and doers who can smartly and nimbly execute. It’s why we’re laser focused on leveraging industry insight to shape strategy and create unique, effective work to drive business performance. We’re always looking for new ideas to improve, optimize and keep you connected to your customers.

we measure methodically

we come with references

“When we hired The Point Group, we had 30 days to break ground and launch the Norterre brand. The Point Group had our microsite up, our event collateral done, and hosted our first event with 215 attendees. I’m continually amazed at how they integrate all disciplines and drive the process to make it easier for me to focus on other areas that need my immediate attention.”

Ann HartsCMO, Norterre

“TPG's team does a great job generating awareness of Wings Over Houston Airshow. As a 501(c)3 organization, we have a limited marketing budget, so we appreciate their diligence in seeking out opportunities to leverage our dollars whether identifying media and marketing partners, researching PSA opportunities or negotiating value-added exposure for our media buys.”

Bill RoachExec Director, Wings Over Houston

““I am so impressed with the digital leadership TPG brings to my business. From crafting my brand persona in the digital space to strategic development and activation across CRM, social engagement, PPC, web design, SEO and content development, they are trusted and invaluable partners in leading my business into the future.”

Erin AlmondDirector of Biz Dev, Cars Arrive

we're business experts

Our solid foundation of B2B and B2C marketing principles keep the customer, business objectives and measurable outcomes in focus. Our experience and business acumen drive real-world results.

Brenda Hurtado

President & COO

J Frederick

Executive Creative Director

Ruth Baron

Senior VP Healthcare Services

Ann Peebles Rimkus

VP Strategy & Media

Matt Averitt, VP Public Relations
Matt Averitt

VP Public Relations

we have news worth noting


oh, hello plano – we’ve moved to granite park

Plano's Granite Park has scored two new headquarters relocations. The largest comes courtesy of The Point Group, a full-service marketing agency. The company is relocating from Preston Center later this month and will occupy 14,871…

why marketing to the inbox makes sense

Do you know anyone who doesn’t use email? It’s a rhetorical question, but if you do, get them a gmail and some Starbucks and welcome them to modern society. In all seriousness though, anyone worth…

how healthcare brands can avoid “marketing in place” during this pandemic

Point #1 - Be Proactive One concern we’ve seen since the novel COVID-19 started an official global pandemic is that people may feel that preventive medicine can wait. As healthcare marketing experts, we get it.…

we've upped our game,
let us know how we can help