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04.05.05 | TRANSFIRST
Forms Strategic Partnership with SofTrek, a Leading Fundraising
Technology Provider
Partnership to deliver an end-to-end solution
for fundraising organizations
DALLAS (April 5, 2005) –
Dallas-based TRANSFIRST,
a leading provider of transaction processing services and payment
enabling technologies, and the SofTrek Corporation, creator of
PledgeMaker Fundraising Software, today announced a strategic
partnership to deliver a front- and back-end solution to help
fundraising organizations achieve a streamlined and cost-efficient
donation process. Brought to TRANSFIRST
through its ePayment Services division, this partnership will
provide fundraising professionals the ability to accept charitable
contributions through a full-service donor management and payment
processing package.
This partnership combines TRANSFIRST's specialized
and comprehensive suite of transaction processing products and
services with SofTrek's PledgeMaker software, a fully-integrated,
turn-key system that helps charities with a multitude of management
functions including tracking of major gifts and planned giving.
The combination of SofTrek's front-end technology and TRANSFIRST's
back-end technology gives fundraising professionals a one-stop
solution for all of their donation management needs and will provide
them with quick access to their funds.
"TRANSFIRST recognizes that fundraising organizations
are continuously seeking new ways to improve upon operational
efficiencies and reduce administrative costs to ensure that charitable
contributions are fully maximized for their philanthropic endeavors,"
said Bruce Froendt, president of TRANSFIRST's ePayment Services
division. "Based on our understanding of these needs and our mission
to deliver the most innovative and comprehensive solutions to
our customers, we have partnered with SofTrek to enhance our product
and service offerings to this market. Now, through this partnership,
fundraisers have access to one of the industry's leading, full-service
donation management packages. We have eliminated the fundraising
organization’s task of finding multiple vendors, in turn
helping them meet their goals of increasing efficiencies and reducing
administrative expenses."
"PledgeMaker gives fundraising organizations
access to all of their information, enabling them to make more
intelligent marketing decisions, and ultimately, to raise more
money for their causes," said Dave Spacone, CEO of SofTrek. "This
new strategic partnership with TRANSFIRST enables our customers
to collect funds online, making donations easier for their clients."
Payment processing services available through this
partnership include credit and debit card acceptance, ACH and
electronic check processing, real-time authorization, and 24/7
online access to comprehensive transaction reporting. With this
solution, fundraising organizations also have the ability to establish
recurring billing for repeat donations. A fundraising organization
currently taking advantage of this partnership is the American
Center for Law and Justice (ACLJ).
About SofTrek
SofTrek Corporation, creators of PledgeMaker fundraising software
and appitatSM services, was founded in 1987. Headquartered at
their state-of-the-art datacenter in Amherst, New York, they have
built a reputation as Oracle application experts with secure reliable
hosting of their Application Service Provider (ASP) and dominance
of the online fundraising software market. Visit www.appitat.com
for more information about SofTrek’s appitat services.
SofTrek currently has 350 clients of which the company
hosts 100 at its facility in Amherst. The appitat service has
already contracted with a large mail production and printing firm
located in Lincoln, Nebraska, to provide an environment for their
Oracle applications. Growth of the new appitat business will bring
jobs to the Buffalo area.
SofTrek originally started managing and hosting
systems seven years ago by providing that service for their award
winning software, PledgeMaker™. PledgeMaker™ is a
software package specifically for non-profits and is at use at
many of the largest organizations in North America. Visit www.pledgemaker.com
for more information about SofTrek’s PledgeMaker software.
For more information, visit: www.pledgemaker.com or call 1-716-691-2800.
About TRANSFIRST
A premier provider of transaction processing services and payment
enabling technologies, TRANSFIRST offers a first-rate suite of
products and services and customized processing programs uniquely
tailored for the special business needs of financial institutions,
independent sales organizations and agents and its referral and
reseller partners. Through its in-depth industry knowledge, partnership
strategy and innovative solutions, TRANSFIRST provides a specialized
approach to transaction processing for healthcare providers, public
entities, online and other non-traditional merchants, as well
as brick and mortar retailers. Founded in 1995, TRANSFIRST is
a market leader in strategic mergers and acquisitions, which has
allowed the company to gain significant market share and world-class
expertise in growing and profitable industry segments. Built on
a platform of personal service, customer commitment and flexible
pricing, TRANSFIRST is headquartered in Dallas, Texas, and has
operations facilities in Louisville, Colo., Omaha, Neb., Kansas
City, Kan., Newport Beach, Calif., Milwaukee, Wis. and Langhorne,
Penn. TRANSFIRST was recapitalized in 2000 by GTCR Golder Rauner
LLC, a leading private equity investment firm. Company wide, TRANSFIRST
currently processes approximately $20 billion in annual sales
volume for more than 160,000 merchants and more than 760 financial
institutions. TRANSFIRST can be reached at 1-888-541-9800 or at
www.TRANSFIRST.com.
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