We like to think of ourselves as marketing mixologists, blending the perfect combination of marketing communications from our full-service bar. Our experience has taught us that to do it right, to engage and influence our clients’ target audience, we require equal parts art and science, creativity and strategic thinking.
Whether predicting consumer behaviors or changing them, launching a new business or launching a new way of doing business, we approach marketing communications as a collaborative engagement designed to solve our clients’ unique business challenge. The result is a strategy, story and experience that’s unexpectedly fresh, and drives their business forward.
Our brand strategy means business. As an integrated, full-service agency, we house all the resources to develop and shepherd our clients’ brand with absolute consistency – from research and planning, to messaging and positioning, to execution and tracking. Equally important, our efficient size and structure allows us to offer the breadth and depth of a large agency with the personal approach and flexibility of a midsize firm, resulting in a proactive account management team and fast turn for clients.
The result of our branding process outlined to the right is an enlightening, powerful platform that aligns our client’s business objectives with marketing communications strategies and tactics, which we will continually consult to measure, adjust, and improve the performance of all our marketing initiatives. And because we pride ourselves on our long-term client relationships, we function as an invested owner of that brand, making a promise to continually build on it and our client’s business.
To ensure all marketing communications are built on a solid, strategic foundation, we adhere to this intuitive process:
The rise of digital marketing has become more than a phenomenon; it is now an unparalleled opportunity – indeed, a necessity – for companies desiring to build rapport with a consumer that has depth and relevance to their brand. While most companies deploy some form of digital marketing, knowing how to create a holistic strategy and generate revenue from it is another matter. That’s where we come in.
We go to great lengths to understand the online behaviors of our clients’ target audiences, ensuring we know where to reach them, how, and what will influence them to act when we get in front of them. Understanding how to implement the varying technologies related to digital marketing is key to effectively connecting companies with their target audiences, and just as important, measuring their value.
We set benchmarks and meticulously monitor every endeavor to ensure our clients’ websites are gaining qualified traffic and high search engine rankings. That their social media sites are gaining more likes and followers, and that conversions are measuring up to spend.
Our digital marketing services include:
We help organizations define their voice, identify places it should be heard and methods that make audiences listen. In short, Point’s PR team will deliver your brand like a five-course meal to a hungry world. Our diverse staff includes seasoned public relations professionals from multiple industry segments, including agency, corporate and government.
We leverage industry influencers and cultivate digital conversations aimed to ensure your brand’s reputation. We keep at the forefront of the latest trends, work hard to present news angles that make meaningful impact, and adapt and adjust our executions appropriately to gain traction. We also don’t mind getting up at 3 a.m. to mange a potentially damaging situation.
Our PR prowess includes:
Our seasoned Creatives understand that aligning strategy with creative means aligning message with meaning and design with differentiation. Essentially, it means we create to solve.
From online to offline, outdoor to door-to-door, our veteran team has developed captivating, brand-centric marketing concepts that balance imagination with the strategy and budget of a responsible marketing plan. Our cooperative team of writers and designers know how to move your business and your bottom line forward no matter how large or small your need. View some of our work.
Our creative capabilities include:
Every client deserves to have its media dollars invested with deliberation, preferably against a strategy that’s flexible and accountable for results. Just as important, that strategy should take into account every possible media vehicle. Not just the latest digital trends (of which we are big fans), but also how traditional mediums might be integrated.
Inside Point’s media department, you’ll find experienced planners and buyers skilled in media vehicle integration, optimization and, of course, negotiation. We partner with clients to set challenging, but attainable metrics based on their business goals. We constantly research new outlets and techniques, eliminate underperformers, and through in-depth planning, post analysis and tracking, tailor media plans that maximize our clients' exposure within their target audience.
Local to global media types include:
Our integrated marketing model is built on our clients’ needs – large, small, local or global – not on us trying to sell a specific type of service. Being discipline agnostic allows us to create a strategic marketing plan that’s based on key objectives like building brand awareness, lead generation, thought leadership, driving traffic to a website or event.
Rather than generating a bunch of extraneous executions, we look at how all the communication elements work together – whether we’re creating them from scratch, leveraging an existing look, or collaborating with a client’s partner agencies. We work to develop a holistic strategy that addresses the right mix of inbound and outbound marketing, offline and online tactics, content and visual balance. And by aligning consumer motivators and market trends with client budgets and benchmarks, we’re able to craft an integrated marketing program that serves our clients’ business goals and creates compelling connections with their audiences. In short, we know how to deliver the right message to the right audience in the most effective manner possible.